Madame Tussauds has a robust collection of wax figures but was looking for interactive ways to tell the story behind the figures while adhering to the fun and playful Madame Tussauds brand.
Here at ARtGlass, we launched Madame Tussauds’ Alive in AR. A 45-minute augmented tour that allowed guests to explore the history of presidents and notable moments in history. Using gamification, guests could have a self-led tour that enabled them to enjoy the wax figures and the augmented experience. This tour includes parallax videos, 360 panoramas, fullscreen, games, and an emotional POV moment of Rosa Parks sitting on the bus.